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LinkedIn Groups: new changes will improve engagement

LinkedIn has announced some changes to the way LinkedIn Groups work, which I think will make Groups more useful. If the changes work as expected, it should help to reduce the levels of spam in groups, and encourage more real discussion and engagement....

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3 golden rules for making the most of LinkedIn

Is networking important to the success of your business? If it is, then LinkedIn is a key business tool for you. However, don’t think that a sparsely completed LinkedIn profile will somehow bring you lots of business – it won’t! To get the most benefit out of LinkedIn...

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Using LinkedIn’s InMail messaging to build relationships

What kinds of emails from complete strangers do you actually enjoy receiving? And what kinds do you really hate? If you’re like me, you probably prefer to get emails that offer you something you want, tell you something really helpful or interesting, or suggest a very...

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A LinkedIn horror story: how to avoid it

I recently had the pleasure of speaking about LinkedIn as a marketing and business development tool at the Bond Solon Annual conference for Expert Witnesses in London. During the break time, I had three people come up to me and tell me about their LinkedIn horror...

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Create impact: add images to your LinkedIn status updates

  We all know a picture paints a thousand words, but in the business world a good-quality photo on LinkedIn is a key way to communicate your 'brand.' Think about it. Today’s world is an eminently visual one – hence the popularity of Instagram and Pinterest. Imagery is...

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LinkedIn: Changing the way we do business

LinkedIn has just announced that it now has 300 million members worldwide. Even more importantly than this impressive statistic, LinkedIn is making a global impact on how business is now done. Whether your business objectives are to build better relationships with...

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How strong is your online business network?

In the Metro newspaper on 11 Feb 2014, I read an excellent article entitled 'Our friend can be fake, like it or not'. It was all about how 'likes' and followers on Facebook and Twitter are now being bought and sold. This made me start thinking about the value of...

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