Blog
LinkedIn lead generation: ‘the warm handshake we all need’
If you're considering using online marketing channels, which is best for generating sales leads? According to a study by Hubspot earlier this year, LinkedIn is almost 3 times more effective than Twitter or Facebook for converting more website visitors into leads. The...
LinkedIn: new design for company pages
LinkedIn has now rolled out a new design for its company pages to all users, and it's worth taking a look at your company page - if you have one - and using some of the new design features to give your page some added flair and update followers on your products or...
LinkedIn makes it easier to endorse connections’ expertise
It's now going to be easier to give your LinkedIn contacts' some public recognition for their expertise. LinkedIn has launched a new feature - one-click endorsements - to allow people to quickly recognise their connections' specific skills. On a connection’s profile,...
4 Steps to Finding the Right LinkedIn Groups for You
Many of my LinkedIn coaching clients want to build new relationships with prospective clients. LinkedIn groups can help you do this. However, before you join any groups, you need to answer the following question – who is your customer? What is their industry, title...
Tips for getting the most out of attending events by using LinkedIn
Use LinkedIn to get more value out of every event you attend. Here are some tips for integrating LinkedIn into your face-to-face networking activities when attending an event: Before the event: Let your LinkedIn connections know you are attending by posting a ‘status...
Is LinkedIn a replacement for face-to-face networking ?
I'm a LinkedIn coach, so of course, I am very keen on LinkedIn as a marketing and business development tool. But does it replace face-to-face networking? Absolutely not! Some people have the misconception that if you simply have a LinkedIn profile, the business...
Does your Twitter feed add value to your LinkedIn profile?
Personally, I don’t like to see someone’s entire twitter feed on their LinkedIn profile – especially if they use twitter as a business channel AND a personal one. I am interested in any business-related conversations or information they can provide via twitter but I...
No more hit and miss when joining LinkedIn Groups
Until recently, if you wanted to join a closed LinkedIn Group, you could only see which of your connections were group members before joining. You may have joined groups based on this information and then found, once you were a member, that the group wasn’t what you...
Your online professional presence – manage it or let it manage you!
Let’s face it – an online presence is imperative if you want to thrive professionally in the 21st Century. Potential clients/partners/employers will look at your LinkedIn profile to check you out before they meet you or afterwards. Your profile is a piece of...
Show you care through LinkedIn
According to a new report by the Rockefeller Corporation, the main reason customers leave a company is because they do not feel that the company cares about them. This reason was chosen by 68% of the respondents. Surprisingly (or not, depending on your point of view)...
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Marshall Walker | The LinkedIn Tutors
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