by admin | May 25, 2016 | Brand Management, Business Development, LinkedIn, Marketing, Networking, Professional Services, Relationship Building, Strategy
This content was co-authored by Emily Miller and Kirsten Hodgson (founder of Kaleidoscope Marketing) and first published in March 2016, as a featured article in the Solicitors Journal. Image by Stuart Miles and provided courtesy of freedigitalphotos.net. ...
by admin | Mar 18, 2014 | Brand Management, Business Development, LinkedIn, Marketing, Networking, Relationship Building, Strategy
LinkedIn has recently announced the universal roll out of their publishing platform so we can all publish blogs via LinkedIn and give Richard Branson and other ‘Influencers’ a run for their money. 🙂 It’s an excellent opportunity to raise your...
by admin | Jan 22, 2014 | Brand Management, LinkedIn, Marketing, Professional Services, Relationship Building, Strategy, Twitter
I recently read an excellent blog post via LinkedIn by Clara Shih entitled “What’s the Endgame for Social Media?.” In this post, she talks about how companies are currently using social media and the new trends emerging. She mentioned a trend I...
by admin | Nov 12, 2012 | Brand Management, Marketing, Professional Services
If you search on LinkedIn for law firms in the UK, you’ll find a little under 2000 firms are listed as either law practices or legal services (some of these aren’t actually law firms but are services for law firms). Amid that crowd, how do you stand out? One way is by...
by admin | Oct 5, 2012 | Brand Management, Business Development, LinkedIn
LinkedIn has now rolled out a new design for its company pages to all users, and it’s worth taking a look at your company page – if you have one – and using some of the new design features to give your page some added flair and update followers on...
by admin | Aug 4, 2012 | Brand Management, Business Development, Customer Service, LinkedIn, LinkedIn Groups, Marketing, Networking, Professional Services, Relationship Building, Strategy
Many of my LinkedIn coaching clients want to build new relationships with prospective clients. LinkedIn groups can help you do this. However, before you join any groups, you need to answer the following question – who is your customer? What is their industry, title...