by admin | May 18, 2019 | Business Development, LinkedIn, LinkedIn Tips, Marketing, Relationship Building, Strategy
A common gripe from marketing professionals who attend my LinkedIn trainings and workshops is the fact that the LinkedIn company page – now just called your LinkedIn Page – does not have the same level of functionality, offered from individual members’ LinkedIn profiles, to reach and engage with key target audiences.
by admin | Oct 25, 2018 | Business Development, Marketing, Networking, Relationship Building, Strategy
Ever walked into a business networking event and wondered how you’re actually going to find those new key contacts from the sea of people in front of you? If this experience resonates then LinkedIn’s Find nearby feature could be an invaluable tool for helping you to quickly identify who’s in the room.
by admin | Apr 3, 2018 | Business Development, GDPR, LinkedIn, Marketing, Professional Services, Relationship Building, Social Media, Strategy
If you have been in business hibernation for the last four years, you may have missed news of the EU’s new data protection guidelines, known affectionately as GDPR (General Data Protection Regulation). The deadline for business compliance is 25 May 2018.
by admin | May 25, 2016 | Brand Management, Business Development, LinkedIn, Marketing, Networking, Professional Services, Relationship Building, Strategy
This content was co-authored by Emily Miller and Kirsten Hodgson (founder of Kaleidoscope Marketing) and first published in March 2016, as a featured article in the Solicitors Journal. Image by Stuart Miles and provided courtesy of freedigitalphotos.net. ...
by admin | Nov 20, 2014 | LinkedIn, LinkedIn Tips, Marketing, Networking, Relationship Building
I recently had the pleasure of speaking about LinkedIn as a marketing and business development tool at the Bond Solon Annual conference for Expert Witnesses in London. During the break time, I had three people come up to me and tell me about their LinkedIn horror...
by admin | Aug 13, 2014 | LinkedIn, Marketing, Networking, Relationship Building
We all know a picture paints a thousand words, but in the business world a good-quality photo on LinkedIn is a key way to communicate your ‘brand.’ Think about it. Today’s world is an eminently visual one – hence the popularity of Instagram and...